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Unusual offer from trade publication on discounted space allowed TSA to incorporate several product/news releases and an existing fractional ad to comprise a “big splash” full tabloid page ad…all for the cost of the fractional page unit (a difference of several thousand dollars with the initial insertion). Affordable ad development costs due to “recycling” of recently released press release information. And a “tickled pink” happy client due to cost-efficient and professional end result.
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