Who We Are
A full service advertising agency dedicated to
business-to-business marketing communications.

You don't have to look on the shore of Lake Michigan to find effective business advertising. We are on the shores of three Great Lakes — Pike, Center and Winona. And it's Buffalo Street, not Michigan Avenue.

It was unusual for a btob advertising agency to locate in a small town in 1948 when W.H. "Bill" Kreicker left Chicago to start Tri-State Advertising Company, Inc. in Warsaw, Indiana. He realized that you don't have to be in a big city to create good advertising.

We specialize in business-to-business marketing communications. We do it because we know it well, do it well and mostly because we like helping other businesses grow and profit. We can do it because we're experts, know a lot of ways to get the most out of a dollar and work hard at it. If you market to business, why not choose an agency that does nothing else?

We are expert at the delivery of balanced, tailored and targeting marketing communications programs to small-to-medium-sized business-to-business marketers. You will find here a complete range of services from good-old-fashioned advertising and PR to the latest interactive initiatives and search marketing. If it has to do with communications for the business-to-business marketer, in our 62 years we’ve either done it or do it every day.

And unlike some agencies, we truly value our clients and our long-term relationships above troubles or profit opportunities du jour. The Proof? Over 40% of our clients have been with us 10 years or longer. Three of our clients have been with us for over 30 years.

We attribute these long relationships to our concept of Ideas Plus Understanding. Creative thinking combined with business understanding and an understanding of our clients’ challenges and opportunities. 

.Ideas plus understanding. Our clients get more for every marketing dollar because we combine creative ideas with solid business understanding. Not only the know-how, but the know-why. The ultimate benefit is, of course, performance. Our primary objective is to provide efficient marketing communications solutions that will help you reduce selling costs and increase your profits.